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CASE STUDY :: DELL COMPUTERS INC.
Dell Home Systems Redesign
Objective:
E-commerce site redesign for selling
computer systems geared to home and small office use. The goal:
increase
online sales.
Challenges:
Create a new, more integrated look and feel within a rigid pre-existing
style
template. Design to 800 pixel wide standard but manage content layout so
it
would also be optimized for older, 600 pixel wide monitors.
Approach:
Design for scanning — improve usability and readability. Focus design
on
primary images and titling. Softly integrate the content area into
navigation boarder and highlight the product through effective use of
white
space.
Results:
$800,000 PER DAY sustained increase in online sales.
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